FAQ: THE POWER OF THINKING DIFFERENTLY
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What is The Power of Thinking Differently? It is a book about the creative process, creative thinking, and creative insight. It is meant to be an ordinary, common person’s guide to exploring the uncommon world of creative possibilities.
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What do you mean by “thinking differently”? It is a term I use to describe the out-of-the-box thinking needed for creativity, ingenuity, problem solving, and for transcending conventional wisdom and groupthink in order to find new and deeper ways of experiencing the world using creative approaches.
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Who should read The Power of Thinking Differently? Anyone interested in new ideas, new perspectives, unique solutions to difficult problems, novel ways of doing things, or anyone just looking some guidance in their creative endeavors.
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Why is The Power of Thinking Differently important? It impacts everything from community issues, cultural conflict, emotional distress, relationships, spirituality, and enhancing purpose and meaning in one’s life. It shows how we can all learn to live with a creative approach to our daily life.
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Isn’t creativity only for a select, special few? No. Actually our brains are made for creative thinking. We just need to cultivate this faculty and have the desire to be creative.
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What makes the book any different than every other book on creativity? It is a book on creative thinking that’s both grounded in science and real life experiences, and is actually written to appeal to both sides of our brain through the use of stories and humor. It is also one of the most comprehensive books on creativity.
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What do you mean when you say it is the most comprehensive book on creativity? This book looks at creativity through the lens of neurobiology, psychology, spirituality, and through many personal accounts from creative individuals and groups. It addresses everything from dance, music, painting, business, science, writing, policymaking, cooking, and much more.
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What are the origins of the book? The book began as a graduate research project on the science of lateral thinking and the nature of the creative process.
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Why should anyone listen to you? Not only did I research this in an academic setting, but I have experience in many creative endeavors including creative writing, jazz improvisational singing, and comedy improvisation to name a few. I have also successfully helped others to be more creative.
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How can we become more creative? You can start by reading the book, by checking out my website at www.thinking-differently.com, or by attending one of my seminars and workshops.
